At the heart of The Future Laboratory is a proprietary foresight methodology. Our trends are rooted in an understanding of fundamental human needs and global drivers. The Future Laboratory employs a mix-methodology approach to gather cultural and consumer insights to inform the trend hypotheses. This includes our in-house Foresight Research System – a live, internal central database updated daily by a cross-sector team of analysts, researchers and strategists.

PureSpectrum interviewed 9112 respondents aged 18+ in the US, UK, Canada, Brazil, France, Germany, Denmark and Sweden who travel for leisure purposes internationally at least once a year. The survey was conducted using an online methodology. A sample of 2000 people were polled in the US, and all other markets had a targeted minimum sample of 1000 completes. The research fieldwork was conducted from August 13 – 20, 2024.

Interviews were carried out with experts with specialist knowledge of the environmental, technological and social contexts of travel, enabling us to validate and interrogate the research and identify key themes and knowledge within the future of travel.

Based on flight searches made on KAYAK and associated brands in the period between September 1, 2023 and September 15, 2024 for flights with departure between January 1, 2024 – December 31, 2024 from any airport. They were compared to the same search and travel period in 2022 and 2023. Percentages for changes in prices are approximate.