Heeton Concept Hotel - Luma Hammersmith

The Luma Concept Hotel Hammersmith is a new style hotel located in the heart of London, changing the way people experience hotels on holiday. The “naked stay”, as it is dubbed by the hotel, allows guests to come and go as they please, throwing out the rule book on things like limited breakfast hours, check-in times, and other usually stiff hotel regulations. The hotel is just steps from local farmers markets, coffee shops, restaurants, and other attractions. Guests can find the Dartmouth Castle nearby, and the Lyric Theatre is right around the corner.

This hotel offers a number of guest room options, including a light double room, twin room, double room, deluxe room with sofa bed, and family room accommodations. All of the guest rooms include complimentary WiFi, flat-screen TVs, in-room coffee and tea, in-room climate control, private baths with LUMA toiletries, modern decor, and dedicated workspace. Some rooms offer sofa beds, additional living space, and upgraded amenities. Plus, all of the rooms include double glazed windows for protection and privacy.

The hotel offers free WiFi in all areas, not just in the guest rooms. Plus, there is a 24-hour front desk to assist with all guest needs. Concierge services are available for tours, sightseeing, and ticket assistance, and there is public transit nearby so that it is easy to explore the rest of London during your stay. Every guest enjoys complimentary breakfast during their stay at this non-smoking concept hotel, which offers a total of 89 guest rooms.