Nonstops on Hong Kong-Chiang Rai!
Pros: Not having to connect in Bangkok. Crew were attractive, friendly, and professional. The flight was on time, despite a growing-pain glitch with the check-in system that resulted in a slow line for check-in. As I knew this is an LCC and that I would pay for food ad baggage, I prepared accordingly and set my expectations properly. Once you understand the business model of an LCC and don't expect it to be Singapore Airlines, you will have a good time.
Cons: A glitch in the check-in system meant it took forever to check in, but this was explained by the check-in staff, so hopefully this is due to the fact that this route just opened. No other complaints!